2XU Launch #HeartNotHype

#HeartNotHypeCompression apparel specialists 2XU have launched its first international brand campaign #HeartNotHype.


The new campaign is designed to highlight how compression supports the heart. By heightening circulation and venous blood flow to the heart, compression garments, say 2XU, ‘enable athletes to train smarter, perform stronger and recover faster.’ The campaign launched on February 24, includes the Heart film featuring elite athletes training across multiple sports – see the video below…


2XU Co-Founder and Sales & Marketing Director, Aidan Clarke comments: ‘Heart Not Hype is the first truly global brand campaign we have embarked on, and provides us with the opportunity to connect with new and existing consumers on an emotional and functional level, driving relevance and bonding. This powerful, innovative campaign demonstrates our position as leader in compression apparel, supporting the key driver of human performance – the heart.’


2XU are also offering the chance to win a place at the ultimate performance training camp in California – details and entry here.


To learn more about the #HeartNotHype campaign see



Chain Reaction Join Cyclofanatic

Chain ReactionThe world’s largest bike store, Chain Reaction Cycles, has teamed up with Cyclofanatic Events to support the 2015 Meon Valley Riser and New Forest Rattler sportives.


These two popular events, which have been running since 2009, have become firm favourites in many riders’ calendars and offer two completely different cycle challenges. The Meon Valley Riser, which will take place on Sunday March 29, takes in some of the toughest climbs in Hampshire, making it a great way to test your early season fitness. The New Forest Rattler on the other hand is a quick, fast-paced ride with minimal hills, but stunning scenery, taking riders on a magnificent loop of the New Forest National Park.


Event Director, Lee Reynolds said: ‘We’re very excited about this partnership! We’ve worked hard to provide our riders with a different event experience by providing breakfast and lunch as part of the entry fee; offering camping at The New Forest Rattler; and we’ve also become well known for the welcoming and friendly feel at our events – making our rides great for first timers and seasoned sportivers alike. Having Chain Reaction Cycles on-board will help to further enhance the level of service that we offer, and provide our entrants with lots of great offers and prizes.’


Cyclofanatic are giving away three OneTen clothing bundles – Chain Reaction Cycles’ new, innovative house brand which distils decades of research into garments that are engineered to perform under the most demanding of conditions. To be in with a chance of winning one these bundles simply register your place on the Meon Valley Riser at before Friday March 6. The three lucky winners will be announced soon after.