adidas and The 5th Floor – a cycling collective and team based out of London and New York have announced a partnership which will see the team train and compete in a range of specially designed adidas products.
Established in 2010, The 5th Floor was started by a group of friends with a mutual love of cycling and the culture surrounding it. Now, the team is made up of 21 riders across London and New York, riding and racing in all disciplines; from road and track, to CX and touring – while at its core, remaining a group of good friends who continue to share their rides and experiences.
The key racing pieces for the team will be custom made 5th Floor skin suits, jerseys, bibs, caps, overshoes and warmers – using the teams iconic green palette and shield logo combined with adidas’ classic 3 stripes. Part of the adidas x 5th floor kit laydown will also be a limited edition version of the newly launched adistar range, which combines sleek 3 stripes designs with leading tech to produce a kit that embodies the brands rich heritage in the sport – performance, innovation and style.
Kitty Pemberton-Platt of the adidas London newsroom comments on the initiative: ‘For us, The 5th Floor embodies so much of what we think is great about cycling. They repeatedly push themselves on a competitive level, whilst keeping the social side of the sport at the heart of everything they do, continually inspiring others to get out on the road. We are thrilled to be taking our extensive experience in cycling to London and supporting The 5th Floor this season. We’ve worked very closely together to produce the next generation of 5th Floor apparel, which will not only look sharp, but give them the best level of performance in the saddle that they’ve ever had.’