Just Say No

In the week that WADA (World Anti-Doping Agency) is waiting to hear a decision from the Court of Arbitration for Sport (CAS) on its appeal (in conjunction with the UCI) against Alberto Contador being cleared by the Spanish cycling federation on doping charges, their new ‘Say No to Doping’ campaign has been launched. Expected to be rolled out across all sports that adhere to its ‘collaborative worldwide campaign for doping-free sport’, their short video was premiered at the weekend when it was broadcast to fans at the NHL’s All Star Game in Ottawa, Canada. According to WADA director David Howman the aim is to share a ‘common goal to protect the integrity of sport’. To-date, 16 organizations worldwide have signed up to the campaign, including, Cyclo is glad to see, the London 2012 Olympic Games.


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