The Brute of Britain

Yodel, the parcel delivery provider, has announced that it will renew this year as the official logistics partner and sprints sponsor of the Tour of Britain, which is set for the off on September 9 on the streets of Ipswich – the first time the city has played host to the event. The eight-stage race, the UK’s biggest pro cycle outing and largest free-to-watch sporting event of 2012, has been described by Race Director Mick Bennett as ‘certainly our toughest yet’ and despite the lack of London finish (due to the ‘strain’ on the Capital of the Olympics and Paralympics) looks certain to involve some truly challenging competition. Not only will teams battle the notorious British weather – which last year saw the curtailment of the Blackpool promenade stretch – but hilly brutes involving the Pennines, Cannock Chase, the Brecon Beacons and the Caerphilly mountain climb will test the toughest legs.


If all that wasn’t enough the final day’s racing (September 16) will involve an uphill sprint along the cobbled high street of Guildford in Surrey; no wonder Bennett has described this as ‘…a race of two halves.’ Thus far Liquigas-Cannondale, Vacansoleil-DCM, Team Sky, Garmin-Barracuda and GreenEdge have all confirmed their attendance.


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