New British Cycling Kit Revealed

Adidas launch new British Cycling KItLooks like everyone’s getting new kit for the New Year, with adidas revealing the latest British Cycling team kit for the 2013/14 season. With some elements having been tested in action over the last two years on the UCI Pro Tour, it is described as ‘the most innovative ever launched’, with the new design combining the aerodynamics of time trial skin suits, the comfort of elite stage race jerseys, ‘classic’ Italian manufacturing and reflective elements to enhance visibility. The key innovation feature within the new adistar British Cycling range is the bolero – a one piece aerodynamic leading edge – just like the front of an aeroplane’s wing, designed to deliver maximum efficiency and speed for the rider.


Commenting on the launch, which will be officially made at the London Cycle Show on January 18, adidas Sport Performance have said: ‘The new kit marks a new chapter in a longstanding partnership spanning seven years, during which adidas have provided British Cycling with performance kit that has helped contribute to an unprecedented period of success for the team, with 26 Olympic medals, 42 Paralympic medals and 52 World Champions.’ Replica kits will, of course, soon follow with cyclists of all levels and tastes catered for, with the range breaking down into four separate lines aimed at competitive riders (adistar), sportive cyclists (supernova) and everyday commuters (response & tour).


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