World-renowned for their folding bikes, Brompton Bicycle have unveiled their flagship store in Covent Garden, the first of its kind in the UK; branded as a ‘Brompton Junction’ it follows the success of similar projects in Amsterdam, Hamburg, Kobe and Shanghai. Located on the site of the invention of the hobby-horse bicycle, the shop not only showcases the full range of Brompton bikes, bags and accessories, but also includes a workshop and café, which, for added quirkiness, serves Tregothnan tea, the only tea grown in the UK.
Commenting on their decision to open in London Managing Director of Brompton Bicycle, Will Butler-Adams commented: ‘Our first Brompton Junction opened in Kobe, Japan, two years ago, driven by the boldness of one of our keen dealers. Since then we have been desperate to open one in our home city. In London we want to put the Brompton, a humble bicycle, somewhere where people wouldn’t expect it, in famous Covent Garden. We want more people to realise that riding a bike in a city is for everyone, six inch Louboutin heels, funky Paul Smith jackets – they all work. Through the Junction we want to not only get Londoners on bikes but also show visitors from around the world how the Brompton can transform the way we get around cities.’
The store is open 7 days a week and can be found at 76 Long Acre, Covent Garden WC2E 9JS – map here. For further information on Brompton Bicycle in general see brompton.co.uk