Team Sky, set to chase down their third consecutive Tour de France win, are going all out on whipping up a storm of support with their Tour Fever campaign. In addition to a series of short films about how some Team Sky fans are getting ready for the greatest cycling event in the world (see video below), they are encouraging Team Sky fans to share their stories – via email firstname.lastname@example.org – as well as pictures and videos on facebook, Twitter and Instagram using the Tour Fever hashtag #TourFever.
Of course there’s a great revenue angle too (has anyone bought the Team Sky Breakfasts yet?) with the launch of the official Tour Fever t-shirts, produced in conjunction with Rapha. The three t-shirts – Union Jack’d, Dossard No. 1 and Va Va Froome – are all available from Rapha and Evans Cycles. Each t-shirt is available in sizes S-XXL, priced at £15, with a kids’ version of the Va Va Froome t-shirt available for £10.
Further details on the Team Sky Tour Fever campaign at teamsky.com