Sweden: synonymous with classy, contemporary design and cool concepts. As if to prove a national characteristic cliché, David Qvick, a product designer located in Gothenburg, has come up with a bike design that manages to be simultaneously old fashioned and futuristic. Meet the DV01 – which Qvick describes as, ‘a bicycle concept aimed towards a contemporary target group, that considers the bicycle to be both a convenient means of transportation and a product with a high aesthetical value.’ Wooden detailing and components, including handlebars, work as a reminder that once-upon-a-ride bikes were (largely) wooden affairs – it also reminds Cyclo just what a thing of beauty a well designed machine can be.
Writing on his website, Qvick writes: ‘A bicycle is for many people something that you attach to your own personal style, were not only the bicycles function but also its appearance plays a crucial role. It is also a product that consists of many different components and parts, which all affect the overall impression. The focus of the project has therefore been about finding a balance in the design. When form and function interact in a successful symbiosis, the result is often that the product may last longer and are more loved by its users.’ Well said.
For more information and to see the full digital portfolio (we want the HW 2.0 lamp too), visit www.davidqvick.com – photo credit and © John Wennerberg.
