Tag: Adidas

The 5th Floor – a cycling collective and team based out of London and New York – have today released its photographic lookbook in partnership with adidas cycling, from the team’s training camp in Italy where riders tested their specially made range of adidas kit in the mountainous region of the Dolomites.

5th Rider, Rudy Melo commented: ‘The Dolomites was the toughest training camp I’ve ever been involved in – from the sharp switchbacks on the Stelvio Pass to brutal climbs up Mortirolo, the Italian roads really pushed the team to our limits. That said, the feeling of accomplishment each day was amazing, as you’d overcome routes you could never have prepared for, alongside your teammates… The trip was the perfect playground for us to put the adidas kit through its paces, whether it was a long day in the saddle climbing, or early morning descents, it stood up to and surpassed the ultimate tests and expectations.’

Angus Sung, photographer on the trip added, ‘For me nothing compares to being in the mountains. The landscape lends itself to being photographed with the natural sense of grandeur and scale, and unpredictable conditions. Getting the perfect shot wasn’t always easy as the guys were riding to train up 12% climbs often in scorching sun, so it meant once I’d found a good spot I’d have to jump out and run up the mountain to get that higher perspective. Even 5 meters extra above the road gives a completely different perspective so it was worth the extra effort, especially given the outcome – epic landscapes with the 5th Floor rocking the 3 stripes.’

The adidas x 5th Floor range includes skin suits, jerseys, bibs, caps, overshoes and warmers – using the team’s iconic green palette and shield logo combined with adidas’ classic 3 stripes. Also part of the adidas x 5th floor kit laydown is a limited edition version of the newly launched adistar range.

Further information on The 5th Floor at the5thfloor.cc with further details on the adidas cycling range at adidascycling.co.uk

Take a look at more of Angus Sung’s work below:

Weighing in at just 200g, adidas have added to its industry first adizero jersey with the release of the new adizero evasus bibshort and adizero ankle socks, to create ‘the lightest cycling kit ever released to the market.’

The minimalist adizero evasus bibshort has a lightweight, ‘barely-there’ feel for speed and agility in long races on the road and mountain passes and are constructed with a triple-density TMF® pad and an active FORMOTION® design, whilst the adizero ankle socks have a smooth fit to ‘guarantee cool and dry feet’ with targeted mesh ventilation and flat toe seam and arch support.

The latest additions are constructed in night flash blue and black colourways with the adizero evasus bibshort retailing at £120 and the adidas ankle socks available later this summer.

Read our review of last year’s adidas adizero jersey, which weighed a mere 65g, here. Details of all adidas kit at adidascycling.co.uk

adidas and The 5th Floor – a cycling collective and team based out of London and New York have announced a partnership which will see the team train and compete in a range of specially designed adidas products.

Established in 2010, The 5th Floor was started by a group of friends with a mutual love of cycling and the culture surrounding it. Now, the team is made up of 21 riders across London and New York, riding and racing in all disciplines; from road and track, to CX and touring – while at its core, remaining a group of good friends who continue to share their rides and experiences.

The key racing pieces for the team will be custom made 5th Floor skin suits, jerseys, bibs, caps, overshoes and warmers – using the teams iconic green palette and shield logo combined with adidas’ classic 3 stripes. Part of the adidas x 5th floor kit laydown will also be a limited edition version of the newly launched adistar range, which combines sleek 3 stripes designs with leading tech to produce a kit that embodies the brands rich heritage in the sport – performance, innovation and style.

Kitty Pemberton-Platt of the adidas London newsroom comments on the initiative: ‘For us, The 5th Floor embodies so much of what we think is great about cycling. They repeatedly push themselves on a competitive level, whilst keeping the social side of the sport at the heart of everything they do, continually inspiring others to get out on the road. We are thrilled to be taking our extensive experience in cycling to London and supporting The 5th Floor this season. We’ve worked very closely together to produce the next generation of 5th Floor apparel, which will not only look sharp, but give them the best level of performance in the saddle that they’ve ever had.’

Further information on The 5th Floor at the5thfloor.cc and on the adidas cycling range at adidascycling.co.uk.

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