Back in January New Balance, already the exclusive off-bike athletic footwear and clothing sponsor for Team Garmin-Sharp, announced an expanded partnership with the pro cycling team.
Taking things to the next level New Balance have revealed the Limited Edition Cobbled Classics 574 shoe inspired by and commemorating both the Tour of Flanders and Paris-Roubaix. The shoe, say New Balance, ‘…captures the shades of the region and draws inspiration from the historical cobbles, with premium suede, mesh and contrast accents.’ The word ‘Cobbled’ is embroidered on the back of the left shoe and ‘Classics’ on the right — a tribute to the nickname for the two races.
And how do you get hold of a pair? There’s the tricky bit as New Balance really means limited when they say limited – only 75 pairs of the Cobbled Classics 574 have been made and Team Garmin-Sharp get to wear 12 of them. The rest will go on sale, priced at $159.99 (£94), at 10am EDT – that’s 3pm in the UK – at NewBalance.com
There is one other outside chance of getting your hands on a pair. Take a look at the Team Garmin-Sharp facebook page and suggest a band name for the team (seen sporting their New Balance shoes.) If you win them or buy them, let us know…
